Not All MQLs are Created Equal (Video)

Stop me if you’ve been here before: You create a model forecasting the next quarter with the MQLs you need to hit your target. You invest heavily in growing MQLs and do so primarily through Lead Ads. Then, the sales team misses their target, and the SQL and Pipeline numbers are nowhere near their targets. 

It’s MADDENING, but most of us have been here more than once! Why does this happen?

Sadly, not all MQLs are created equal because many people set up an MQL structure for leads that shouldn't actually be categorized as MQLs. Even when you do have a good qualification process for MQLs, they won't all be created equally.

How to Identify the Best Marketing Channels for Growth

Watch the video below and get great tips in under two minutes on how to choose the best channels to optimize leads and drive growth. 

You also can check our Podcast page, we tackle all of the challenges of B2B marketers looking to build systems that scale.

What Your Sales Team Can Do for You (Video)

It’s time to listen to your sales team. Why? Account managers can help you fill a critical knowledge gap. In fact, if you're just looking at analytics to understand your marketing impact, you’re missing out on vital insights.

Focus on Accounts, Not Leads (Video)

The concept of “a lead” is one of the most misunderstood and misused strategies in marketing. CRMs like Salesforce have doubled down on the idea of a leads-focused marketing strategy by building CRMs focused on leads/emails and not accounts.
John Short

Sign-up for our newsletter!

Thanks! You have been subscribed.
Oops! Something went wrong while submitting the form.