SEO / AEO
When Your ICP Is Ready to Buy, They Should Find You First
Convert in-market buyers who are already evaluating solutions. We optimize your SEO, AI search presence, and review site rankings so that when your ICP is ready to buy, they find you — not a competitor.
Book a callSee resultsThe Shift in B2B Search
SEO Is No Longer Enough. Your Buyers Are Using AI to Research.
Your buyers increasingly use ChatGPT, Perplexity, and Google AI Overviews to shortlist vendors before they ever visit a website. If your brand isn't surfacing in those results, you're invisible at the most critical moment in the buying journey. CGM's Demand Capture practice is built for both — traditional search and the AI-first era.
Striking Distance Optimization
We identify your highest-value keywords ranking positions 11–20 and build a prioritized sprint program to move them onto page one — capturing organic demand that's already within reach.
Content Strategy & Production
We identify high-intent topic clusters using customer interviews, PPC signal data, and sales feedback — then validate topics before building a content system designed for compounding growth month over month.
AI Overview & AEO Optimization
We analyze which AI Overviews in your category cite competitors — then build the structured content, FAQ schema, and brand signals needed to earn citations in those results and displace the competition.
LLM Visibility & Schema Markup
We implement FAQPage, Service, and Organization schema site-wide — making your content retrievable by ChatGPT, Perplexity, and Google AI Overviews so you're discoverable wherever buyers research.
Review Site Presence Optimization
We build and manage your review site presence across G2, Capterra, and category-relevant platforms — ensuring your brand appears where buyers validate vendor decisions at the bottom of the funnel.
CRO & Conversion Architecture
Organic traffic is only valuable if it converts. We audit your landing pages, CTAs, and conversion flows — and build CRO initiatives that turn increased visibility into qualified pipeline and revenue.
How It Works
The CGM SEO/AEO Methodology
We don't just publish content and hope. Every piece of content we create is tied to a validated topic, optimized for conversion, and built to compound over time as each monthly cohort stacks on the last.
Test & Validate Topics
Gather ICP insights from sales, quick-response channels, PPC data, and communities to determine high-intent topics with real conversion potential before writing a word.
Build SEO Assets
Create SEO assets and content with precise keyword targeting — including pillar pages, cluster content, and competitor comparison pages that capture in-market demand.
Optimize Conversion Paths
Build internal links and CTAs to the most relevant product and use case pages — converting organic traffic into pipeline, not just pageviews.
Maintain & Compound
Consistent monthly content cohorts stack on each other over time, producing compounding traffic and pipeline results that grow without proportional increases in spend.
How We Prioritize
SEO/AEO Program Scorecard
Every engagement starts with a full opportunity audit. Here's the prioritization framework we use to sequence your highest-leverage wins first.
| Opportunity | Category | Est. Traffic Impact | Priority |
|---|---|---|---|
| Striking Distance Optimizations Keywords ranked 11–20 repositioned to page one | Content SEO | Medium | P1 — Act Now |
| Schema Markup Implementation FAQPage, Service, and Organization schema deployed site-wide | Technical SEO | Medium → High (AIO lift) | P1 — Act Now |
| AIO Citation Gap Content and brand signals to earn AI Overview citations where competitors dominate | AEO | High brand signal | P1 — Act Now |
| Mid-Funnel Content Gaps ICP-relevant gap keywords addressed with targeted page builds | Content SEO | Medium → High | P1 — Act Now |
| On-Page Title & Meta Optimization Title tags and meta descriptions rewritten for CTR and intent alignment | Technical SEO | Low → Medium | P1 — Act Now |
| Competitor Brand Coverage Comparison content targeting top competitor searches in your category | AEO | Medium | P2 — High Value |
| Internal Linking & CTA Architecture Key conversion pages surfaced with stronger internal link equity | Technical SEO | Low → Medium | P2 — High Value |
Featured Result
Case Study — AI + SEO · Content Strategy
- Identified "brand tracking" as the highest-intent cluster based on sales and product team feedback
- Produced 64 pieces of targeted content in year one, establishing topical authority in a competitive vertical
- Ran AI Overview analysis to identify competitor citation gaps and built comparison content to capture AI-driven demand
- Optimized content structure for LLM retrieval — Quantilope now surfaces in ChatGPT, Perplexity, and Google AI Overviews